Beyond Marketing: Maniv Romeo's Times Release and Awaaz Jharkhand Bring Digital Publishing Into His Portfolio

An agency founder who also publishes news is an unusual combination, and it shows how wide a digital entrepreneur's interests can run. Maniv Romeo is the founder of Shootup Media, a digital marketing agency, and is also associated with Times Release, which is described as a digital news platform covering news and business-related topics, and with Awaaz Jharkhand, an initiative focused on regional stories and community voices. The publications are associated with the same founder as the agency, a relationship stated here for readers.

How Publishing Overlaps With Marketing

The profile argues that publishing draws on the same capabilities as marketing. How quickly pages load, how stories are organised, whether they surface in search and how an audience is grown all decide how readers find and use news. A founder with a web and search background can build and run a digital publishing platform with relatively few outside vendors, handling the technical set-up, structure and distribution that a newsroom would otherwise depend on others to provide.

Business news is a natural fit for the model. Companies, start-ups and professionals look for timely updates on markets, launches, policy changes and events, and a focused online outlet can serve that readership without the printing and distribution costs of a newspaper. Regional coverage works differently: Awaaz Jharkhand's emphasis on community voices points to the kind of local reporting that larger outlets often cannot sustain, from district-level developments to stories about individuals and local institutions.

How Digital Stories Travel

Digital publishing also changes how stories travel. Articles are discovered through search engines, social platforms and messaging apps, and a headline, an image and a short summary often determine whether a link is opened. Publishers therefore think about readability on mobile phones, loading speed and how pages appear when shared. These are the same concerns that appear in website optimisation for businesses, which is why the skills overlap.

Audience building is slow and cumulative. A new platform usually begins with a small base of readers and grows as it publishes consistently, earns links from other sites and develops a recognisable voice. Newsletters, social accounts and regular features help create habits, and a clear focus, whether on business, a region or a theme, helps a new outlet stand out among the many sites competing for attention.

Founder-Led Outlets in India

The model of a founder-led digital outlet is common across India, where low launch costs have enabled many small publishers to appear. Some focus on a language, some on a city and some on a profession. Their strength is usually agility and a close connection with a defined audience; their challenge is sustaining output and income over time.

For Maniv Romeo, who is also known professionally as Sikandar Kumar, the publications complement his agency and his online learning platform, Shootup Career. Together they cover three uses of the web: selling services, teaching skills and distributing information. Each reinforces the others, since publishing builds the audience-development and search skills that marketing clients value, while the agency's technical knowledge supports the sites.

As more readers get their news through phones and search results, small digital publishers are likely to keep multiplying. How far a particular platform grows will depend on the consistency of its reporting and the relationship it builds with its readers over time.

Media Contacts

Website- www.manivromeo.com

Instagram- instagram.com/maniv_romeo

Email- maniv@shootupmedia.com