Sunil Sushila Sharma: Leading India’s Agri-Journalism Revolution Through “Ram Ram Sa” and Farmer-Centric Media

In a country where agriculture sustains over 50% of the population, few voices have risen with the clarity, purpose, and impact of Sunil Sushila Sharma — a visionary agri-journalist transforming the way India understands and practices farming. His journey from the boardrooms of major corporations to the heart of Indian villages showcases a profound commitment to natural farming, farmer empowerment, and sustainable agriculture awareness.

From Corporate Leadership to Grassroots Journalism

Sunil Sushila Sharma’s early career saw him in top executive positions at Citibank, Kotak Mahindra Bank, and Force Motors, where he served as a State Head. However, a deep concern over the increasing use of harmful chemicals in Indian agriculture became a turning point in his life. Recognizing the long-term damage to soil health, food safety, and farmer well-being, Sunil made a bold move — leaving behind his high-profile corporate path to serve the farming community through journalism.

The Rise of a Mission-Driven Agri-Journalist

Determined to bridge the gap between scientific knowledge and grassroots practices, Sunil Sharma launched “Ram Ram Sa”, a powerful rural outreach and agri-awareness program. The show became a household name across rural India, educating farmers on sustainable techniques, natural solutions, and success stories in organic farming.

Through “Ram Ram Sa”, Sharma travels extensively, meets real farmers, and collaborates with agricultural universities, scientists, and institutions. His goal is simple but profound — empower farmers through knowledge, innovation, and visibility.

National TV Outreach: 450+ Episodes Promoting Organic & Smart Farming

Sunil Sushila Sharma also created and produced a series of agri-focused television programs that have been telecast on major news networks including News India, First India, Samachar Plus, and A1TV. These programs, covering topics like organic farming, rural entrepreneurship, and smart agriculture technologies, have reached over 450 aired episodes, inspiring and educating thousands of farmers across India.

Each episode not only addresses critical agricultural issues but also amplifies local farmer success stories, offering replicable solutions to common challenges.

Record-Breaking Awareness Drive: The Longest Talk Show on Natural Farming

In 2024, Sharma achieved a historic milestone by organizing a 24-hour non-stop live talk show on natural farming and water conservation. This event was officially recognized by both the India Book of Records and the Asia Book of Records, earning him national acclaim.

The talk show brought together 58 distinguished experts — including Padma Shri awardees, university vice-chancellors, researchers, innovators, and practicing farmers — creating a landmark moment in Indian agri-education.

Agri Journalism Award 2025: A Symbol of National Recognition

In recognition of his impactful work in agriculture journalism, Sunil Sushila Sharma was honored with the Agri Journalism Award 2025 by the Agriculture Minister of Gujarat. This prestigious accolade underscores his unwavering commitment to improving the lives of Indian farmers and reshaping agricultural narratives through media.

Introducing the FarmFare Awards: Honoring India’s Real Heroes

Continuing his mission to uplift rural India, Sunil is now preparing to launch The FarmFare Awards — a first-of-its-kind award show dedicated exclusively to celebrating Indian farmers. Unlike traditional awards that glorify celebrities, the FarmFare Awards will spotlight real-life agricultural heroes who brave climate challenges, machinery hazards, and economic instability to feed the nation.

The initiative aims to bring dignity, national recognition, and public respect to the hands that toil silently behind our food systems.

Why Sunil Sushila Sharma is the Voice Indian Agriculture Needs

Sunil Sushila Sharma is not just a journalist — he is a movement in motion. Through his visionary media initiatives like “Ram Ram Sa”, record-setting awareness drives, and grassroots engagement, he is changing the narrative of Indian agriculture — from struggle to success, from chemicals to sustainability. By leveraging the reach of digital and television media, he is building a future where farmers are informed, respected, and self-reliant

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